Just Start

Just Start

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How to succeed at work and lifea€”in an increasingly unpredictable world In a world where you can no longer plan or predict your way to success, how can you achieve your most important goals? Ita€™s a daunting question. But in todaya€™s environment, where change is the only constant, ita€™s a question everyone must answer. This is true whether you are an innovator or an entrepreneur, a manager or a newly minted graduate. The first step, say the authors of this book, is this: a€œJust start.a€ In other words, take action now and learn as you go. Written by a trio of seasoned business leaders, Just Start combines fascinating research with proven practices to deliver a reliable method for helping you advance toward your goalsa€”despite the uncertainty that is all too common today. Babson College President Leonard Schlesinger, organizational learning expert Charles Kiefer, and veteran journalist Paul B. Brown share their own deep and varied experiences and draw from a source where striving amid constant uncertainty actually works: the world of serial entrepreneurship. In this world, people dona€™t just think differentlya€”they act differently, as well. Using this novel approach, Just Start will help you: a€c Determine the best strategy and tactics when the future is uncertain a€c Minimize financial risk in every decision you make a€c Attract like-minded people to what you want to do (and learn why this is important) a€c Understand why a€œAct. Learn. Build (so you can) Act againa€ is the best course of action when facing the unknown So throw out your forecasting tools and shrug off that nagging frustration that comes with constant uncertainty. Just Start distills for you the very essence of what makes people successful in todaya€™s volatile environment. This book is your guide to achieving your goalsa€”whether your project is professional or personal, or somewhere in between.Consider, for example, how Sara and her friends were able to create an indoor basketball court in town. Sara was onthe high school basketball team, so itisnot surprising that every Wednesday night when theweather was nice, youcould findher playing hoops with abunchof her friends. ... Havingseenhow Creactionhad worked for Danand her sister (see a€œCan You Use Creaction asaDating Guide?a€), Saraanbsp;...

Title:Just Start
Author:Leonard Schlesinger, Charles Kiefer
Publisher:Harvard Business Review Press - 2012-02-28


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