Kapferer on Luxury

Kapferer on Luxury

4.11 - 1251 ratings - Source

Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Nol Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, facing the demand of the Chinese clients, the importance of non-delocalization, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more.As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students, willing to deepen their understanding of this major luxury challenge.... 199, 203, 204, 206, 210, 213 Kiton 190 Klein, Yves 81 Koons, Jeff 72 Kyoto Agreement 150 Lacoste 46, 100, 158a€“59, 169 Lagerfeld, ... Fondazione Altagamma 18, 46, 99a€“100, 183 Forbes 166 Ford Motor Company 175 Ford, Tom 180 Frankfort, Lew 105 Galliano, John ... accessibility 114 communication 30, 125 communities of consumers 31 consumer data and 123a€“24 consumer services and 31a€“32, anbsp;...

Title:Kapferer on Luxury
Author:Jean-Noël Kapferer
Publisher:Kogan Page Publishers - 2015-03-03


You Must CONTINUE and create a free account to access unlimited downloads & streaming