Traditional methodology texts include lots of detailed procedures for carrying out research investigations. This approach is necessary for fledgling researchers but less than ideal for most undergraduates. Overwhelmed by the details, they fail to fully grasp fundamental concepts such as the difference between experimental and correlational designs, the reason that operational definitions are important, and the meaning of statistical significance. They would be better served if instructors focused on the concepts. Business and industry representatives have expressed considerable dissatisfaction with the level of preparedness of college graduates applying for entry-level jobs. The graduates typically have adequate technical knowledge but are deficient in problem solving, decision making, and other higher-order thinking skills. As a result, their prospects for advancement are diminished. The author's goal has been to teach the higher-order thinking skills by presenting key research concepts as clearly and interestingly as possible. Not only will students find their employment prospects improved, but once they grasp the concepts they will be better able to appreciate many of the finer details.In 1919, the Supreme Court ruled unanimously that aThe most stringent protection of free speech would not protect a man falsely shouting fire in a theater and causing a panic. ... Or a marketing researcher from publishing a strategy for crafting irresistible persuasive messages? ... The United States Department ofAgriculture Animal Welfare Enforcement reports that over one million covered animals (dogs, anbsp;...
|Title||:||Key Concepts in Medical and Behavioral Research|
|Publisher||:||Jain Publishing Company - 2009-01-01|