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The high profile leaps and falls of the share prices of enterprises have highlighted not only the enormous opportunities but also the perils of starting an e-business. is the definitive guide by Andersen Consulting and other leading internet experts to setting up a European internet business and includes advice on finding a unique business concept as well as marketing, technical, financial and legal aspects and a sample business plan.For example, Nissan Motor Co. has been involved in a dispute with Nissan Computer Corporation, a small American supplier of ... holder of the domain name is not using it in business unless the applicant can establish prior use of the name as a trade mark. ... by a community of programmers and access to its programming code had been made available freely so no-one was using a#39;linuxa#39; as a trademark.
Author:Stephen Harpin
Publisher:Palgrave Macmillan - 2000-07-28


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