... the ability to transcend sports and the potential to become a global brand with mass appeal, such as Coca-Cola, Nutella and Toyota, for instance. ... All the more so since, some teams (FC Barcelona, Dallas Cowboys, Juventus Turin, etc.) anbsp;...
|Title||:||Kufstein Congress on Sports and Culture 2009|
|Author||:||Sebastian Kaiser, Robert Kaspar, Gernot Wolfram|
|Publisher||:||BoD – Books on Demand - 2010|