L.L. Bean

L.L. Bean

4.11 - 1251 ratings - Source

Looks at the history of the successful mail-order company, the challenges it faces, and its evolution since its start in 1912.It was the third time that we formally upgraded customer service and our customer satisfaction department. ... IBM, Xerox, and JC Penney visited our distribution operation to see how we were achieving such high levels of customer satisfaction.

Title:L.L. Bean
Author:Leon A. Gorman
Publisher:Harvard Business Press - 2006


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