The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.For example, the IKEA global gateway page (www.ikea.com) is simple and well organized, and, most importantly, offers clear instructions for finding country- specific sites. The IKEA global gateway page clearly ... in the aAccept languageaquot; header). This is distinct from page selection based on the IP address of the browser or from a manual selection by the user on a language selection page ( www.w3.org).
|Title||:||Localization Strategies for Global E-Business|
|Publisher||:||Cambridge University Press - 2011-11-24|