Loyalty Myths

Loyalty Myths

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British Airways, the programa#39;s principal redemptions airline (and 51 percent owner), makes surplus seat inventory available to Air Miles at a discounted fee. ... air mile for each euro, and then, by using a NatWest Visa or Access credit card, earn one mile for each C=20 charged. ... some cases there is a direct cost associated with customers discontinuing a relationship. ... Whether it be the time required to physically close a relationship and start another (for example, changing insuranceanbsp;...

Title:Loyalty Myths
Author:Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard
Publisher:John Wiley & Sons - 2005-10-10


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