During the years just after World War II, paid vacations became a near-universal benefit, while rising wages allowed many people to make the first long-distance journeys of their lives. At the same time, the media industry underwent radical changes as television overtook magazines as the nation's dominant advertising medium. The magazine publishing and tourism industries enjoyed a symbiotic relationship during this period. Tourism interests, ranging from the airlines to tourism bureaus, were attracted to magazines because they could reach national audiences with colorful appeals. Publishers were drawn toward this exploding ad market and responded by creating a slew of travel content. As a result, magazines of the era were often a sort of tourism promotional literature, filled with destination profiles, travel advertisements, and articles about the qvacation boom.qOver the course of the era, publishers followed Curtisa#39; s lead and looked for ways to attract travel advertisers. ... Over a two-month period in the summer of 1949, for instance, Life ran photo-essays on Niagara Falls, Western European coastalanbsp;...
|Title||:||Magazines, Marketing, and the Construction of Travel in the Postwar United States|
|Publisher||:||ProQuest - 2008|