Major Marketing Campaigns Annual, 1999

Major Marketing Campaigns Annual, 1999

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Major Marketing Campaigns Annual profiles 100 major marketing initiatives of the previous calendar year. Entry articles, averaging 4, 000 words in length, look at the advertising campaign's or market initiative's historical context, target market, expected outcomes, competition, marketing strategy and development hurdles and the outcome of the campaign -- what worked, what didn't and why. The entry ends with further information for researchers -- references to competitors and annotated citations to relevant campaigns and periodical articles.Before the launch of either the campaign or the car, Mitsubishi ran prominent print and television teaser ads designed to ... Employees who had any contact with car buyers were required to attend customer service training known as aquot; Make aanbsp;...

Title:Major Marketing Campaigns Annual, 1999
Author:Thomas Riggs
Publisher:Gale Cengage - 1999-01-01


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