This interactive, online, digital book uses multimedia resources to greatly enhance the learning experience. With relevant coverage of today's Digital Firm that is fully integrated throughout the 7th edition of Management Information Systems, the authors clearly illustrate the impact of information technology on business through vivid examples, engaging and interactive exercises, and the most current information. A five-part organization covers organizations, management and the networked enterprise; information technology infrastructure; building information systems in the digital firm; management and organizational support systems for the digital firm; and managing information systems in the digital firm. For professionals in the fields of information technology and information systems.97-99, 237 Customer relationship management (CRM), 46 Customer response systems, 78-81 Customer self-service, 98-99 Customer ... 174 Data-driven DSS, 327 Data element, 174 Data flow diagram (DFD), 365 Data hierarchy, 1 70 Data management, 167-191 data ... I I 1-1 13 next generation marketing, 98 payment systems, 102-104 security, 359-361 security/privacy, 112 supply chain management.
|Title||:||Management Information Systems Activebook|
|Author||:||Kenneth C. Laudon, Jane Price Laudon|