Managerial Economics: Applications, Strategy and Tactics

Managerial Economics: Applications, Strategy and Tactics

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Packed with managerially oriented applications, MANAGERIAL ECONOMICS, 12th edition illustrates how managers apply theories and techniques to solve real-world problems while teaching future business leaders how to think analytically and make better decisions. Extremely user friendly, the text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand. The new 12th edition is concise, current, and cutting edge with an exciting and extremely relevant new focus on green businesses and business developments in the examples and applications. The seasoned author team balances traditional neoclassical micro theory with extensive coverage of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.... at Sewell Cadillac 374 Hostage Exchange with Efficient Uncut Diamond Sorting at De Beers 376 Case: Blockbuster, Netflix and ... 438 Nonprice Tactics in a Price War: Coors 439 Case: Cell Phones Displace Mobile Phone Satellite Networks 442 ... Plans for Learjet and Gulfstream Aircraft and Lexus 478 The Licensing of Taxi Medallions and Cell Phones 479 Ar The ... Denver, and Dulles Toll Roads 514 Dynamic Pricing for Electricity 515 What Went Right/What Went Wrong: Two-Partanbsp;...

Title:Managerial Economics: Applications, Strategy and Tactics
Author:James McGuigan, R. Moyer, Frederick Harris
Publisher:Cengage Learning - 2010-08-03


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