Managing Corporate Design

Managing Corporate Design

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Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addressesa€”head-ona€”these new challenges in a highly practical manner. Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers: Developing a framework Assessing the value you offer Recognizing the business role of design Communicating in a corporate language Gaining and forming business relationships Developing design briefs and approval presentations Managing and hiring staff Incorporating creativity Overcoming obstacles and moving forward! These fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today.Best Practices for In-House Graphic Design Departments Peter L. Phillips ... designers, dog grooming designers, employee benefits designers, curriculum designers, software designers, insurance ... the childa#39;s play design center, party designers, floral designers, interior designers, package designers, industrial designers, anbsp;...

Title:Managing Corporate Design
Author:Peter L. Phillips
Publisher:Skyhorse Publishing, Inc. - 2015-03-17


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