Managing Corporate Social Responsibility

Managing Corporate Social Responsibility

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The CSR costs for corporations often are seen as rooted in Milton Friedmana#39;s view, mentioned earlier in this chapter, that the primary purpose of a business is to make money for shareholders (Friedman, 1962, 1970). Let us reconsider that view before reviewing CSR ... 133) Friedman is advocating for the free market ideology, and that does not entirely rule out social concerns. For example, the marketanbsp;...

Title:Managing Corporate Social Responsibility
Author:W. Timothy Coombs, Sherry J. Holladay
Publisher:John Wiley & Sons - 2011-09-07


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