Hyundai has positioned Accent on product attributes highlighting power, safety, comfort and maintenance economies. They have not made a single-minded proposition at this stage, because their logic is that the market is far from that level ofanbsp;...
|Title||:||Managing Innovation And New Product Development: Concepts And Cases|
|Author||:||Chaturvedi Et Al., Chaturvedi Mukesh, kumar Aseem, rahul Manmohan|
|Publisher||:||PHI Learning Pvt. Ltd. -|