Managing Knowledge Assets, Creativity and Innovation

Managing Knowledge Assets, Creativity and Innovation

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This book pulls together for the first time, works on knowledge and innovation, including the implementation of new processes and products, written by Dorothy A Leonard over more than two decades. It consists of articles from journals in diverse fields (e.g. the award-winning article on Core Capabilities and Core Rigidities) and book chapters that cover the innovation process, from its inception in peoples' heads to its implementation. An underlying theme running throughout the book is managing the flow of knowledge that propels innovation - especially tacit knowledge. Such knowledge is difficult to transfer or embody in a new product, process or service. However, it is not only essential but often comprises the most valuable component in the innovation. The opening chapter, written expressly for this volume, probes the connections between tacit knowledge, creativity and innovation.To draw crowds, the stores funded local advertising campaigns (a€œCome build your own Whirlpool refrigerator down at XYZ ... experiments in operating branches, such as a€œvirtual tellers, a€ video monitors displaying financial and investment news, anbsp;...

Title:Managing Knowledge Assets, Creativity and Innovation
Author:Dorothy A. Leonard
Publisher:World Scientific - 2011-01-01


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