Managing Marketing Information (RLE Marketing)

Managing Marketing Information (RLE Marketing)

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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.... that two of the characteristics of a successful MkIS were that the system was founded on managementa#39;s conception of the ... (c) converting interview data into flow charts; ((1) producing integrated flow charts as an aggregation and abstractionanbsp;...

Title:Managing Marketing Information (RLE Marketing)
Author:Nigel Piercy, Martin Evans
Publisher:Routledge - 2014-09-15


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