Managing Marketing Performance 2007-2008

Managing Marketing Performance 2007-2008

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Managing MArketing Performance module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the examTable 5.2 Crises Date Organization Crisis 1978 1984 1987 1988 1989 1991 1995 2000 2003 2004 Ford Union Carbide ... After the real problem was identified, Perrier recalled its product. ... total could be 250 deaths) and more than 3000 injured by defective tyres on the Ford Explorer, which rolls over when a tyre bursts.

Title:Managing Marketing Performance 2007-2008
Author:Helen Meek, Richard Meek, Roger Palmer, Lynn Parkinson
Publisher:Routledge - 2007


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