Managing Strategic Design

Managing Strategic Design

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Blending theory with a wealth of practical applications and examples, this book provides a long overdue consideration of design and its strategic role within businesses and organisations. Suitable for students and practitioners, the authors redefine design and emphasise its power to contribute to management throughout the organisation.Example: Nintendo Wii Nintendo Wii is a good example of a product which capitalized on both the financial crisis and ageing population. ... Management can use strategic design thinking to address the issues of the changing demographics of the human population by ... Design strategy has the inherent power to challenge the status quo and generate new methods and ideas to help management throughanbsp;...

Title:Managing Strategic Design
Author:Ray Holland, Busayawan Lam
Publisher:Palgrave Macmillan - 2014-11-20


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