Managing Technology for Corporate Success

Managing Technology for Corporate Success

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Technology is fundamental to every product-based business in reducing costs, differentiating products, providing new opportunities, and driving strategic change. This work sets out to answer the key questions which confront top management: how to decide which technologies to invest in and how to manage and exploit them for maximum commercial benefit; how much to invest in RaD and to measure whether it delivers the goods; how to shape management roles, corporate structure and culture to fit technology strategy; and how to gain both employee and shareholder commitment.Flat Screen Display Technologies Flat screen displays for consumer TV applications are an example of an emerging substitute technology ... The problem is that, as screen size increases and wide screen formats are adopted, conventional TVs will become too large and too ... Canon is developing ferroelectric displays, Matsushita supertwist liquid crystals, Philips micro transistor network technologies.

Title:Managing Technology for Corporate Success
Author:Chris Floyd
Publisher:Gower Publishing, Ltd. - 1997-01-01


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