Managing the Customer Experience

Managing the Customer Experience

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You need loyal customers, not just satisfied ones. Managing the Customer Experience: Turn Customers Into Advocatesshows you how to manage your customer experience and reap the rewards.Starbucks really took off after Howard Schultz joined in 1982 to help with its marketing. ... The Starbucks training manual explains: aquot;As Americans, we have grown up thinking of coffee primarily as a hot, tan liquid dispensed from fairly automaticanbsp;...

Title:Managing the Customer Experience
Author:Shaun Smith, Joe Wheeler
Publisher:Pearson Education - 2002


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