Managing the New Customer Relationship

Managing the New Customer Relationship

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Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP a€œGordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.a€ a€” William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MAThe following is a hypothetical example: Toyota could conceivably identify owners of older models of gas-guzzling ... of a learning community, could Toyota create an online Green Club of and for current Prius owners that potential owners anbsp;...

Title:Managing the New Customer Relationship
Author:Ian Gordon
Publisher:John Wiley & Sons - 2013-03-21


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