Managing Today’s News Media

Managing Today’s News Media

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The business of journalism is in the midst of massive change. Managing Todaya€™s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce a€œThe 4Cs Strategya€ to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customera€™s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.Weak stations and nonprofits, such as PBS, were able to choose a€œmust carrya€ status. ... Directtohome satellite services are direct competitors to cable systems. Like cable, satellite ... Verizona#39;s FiOS and ATaamp;Ta#39;s Uverse are prominent examples.

Title:Managing Today’s News Media
Author:Samir Husni, Debora Halpern Wenger, Hank Price
Publisher:CQ Press - 2015-08-18


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