Market Like You Mean It

Market Like You Mean It

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qConsumers are exposed to as many as 5000 marketing messages via online, social media, and traditional marketing channels. Tapping the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others, successful marketerAl Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Embracing the simple truths provided, business owners master how to market to gain notice, be remembered, and get their ideal customers talking, sharing, liking, tweeting, AND buying. Lautenslager shows entrepreneurs how to zero in on their marketing goals, choose the best marketingtactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and q--PDF download. a€œSales Improvement Checklist.a€ T ENDING TO P AIN P OINTS In marketing, solutions are what people pay for. In the world of ... This solves the pain point of signing so many documents at loan closing. Think about the restaurant that offers a guide on how to eat nutritiously and lose weight when eating out.

Title:Market Like You Mean It
Author:Al Lautenslager
Publisher:Entrepreneur Press - 2014-07-01


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