Market Oriented Product Innovation

Market Oriented Product Innovation

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Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture. The book has practical focus and relevance, due to the professional background of the author, Knut Holt, who has established the field of Technology Management at the Norwegian Institute of Science and Technology and is the founder of ISPIM, the International Society for Professional Innovation Management. By linking deep theoretical knowledge with extensive practical experience, the book provides an excellent foundation, whether used as support to courses or for self-studies. The learning is facilitated by about 200 cases and examples from leading companies throughout the world. A unique feature of the book is its dual capacity to serve both as an introductory text, supported by teacher and student manuals, and as a base for advanced studies with more than four hundred references, mainly based on selected key management books and publications from recognized researchers. Each research publication comprises extensive literature reviews and summaries of the latest advances.A Key to Survival in the Third Millennium Knut Holt ... Whether the area is physics or music, business or painting, the evaluation of an individual and her work, in terms of ... aquot;Well, you solved the problemaquot;, said the examiner, aquot;but you did not reveal your knowledge in physics: do you have another ... Finally, the student gave the examiner the answer he was expecting, the formula from the textbook which wasanbsp;...

Title:Market Oriented Product Innovation
Author:Knut Holt
Publisher:Springer Science & Business Media - 2002-10-31


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