Market-Oriented Technology Management

Market-Oriented Technology Management

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This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.The cost of maintenance is a cost element, as is the average expected cost of repairs when something goes wrong. You will have to ... The Lexus luxury car is advertised as being very quiet; a rider in an Lexus experiences very little road noise.

Title:Market-Oriented Technology Management
Author:Fred Y. Phillips
Publisher:Springer Science & Business Media - 2001-02-12


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