Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketeras hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.Customer consultingawhether your company offers advice or research services to buyers ac Maintenance and repairahow well your ... Amazon.com made books and other items handily available to customers 24/7, and in a place that many found ... Its strategic decision to sell directly to customers gave it a leg up on competitors in the battle for personal computer sales. ... of distribution ac Practice made-to-order manufacturing, another differentiating factor in a product 24 Marketera#39;s Toolkit.
|Author||:||Harvard Business School Press|
|Publisher||:||Harvard Business Press - 2013-12-30|