Marketing 1

Marketing 1

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This title will help you to understand the core concepts of marketing and how they are applied in your organisation, the customer orientation of marketing, some of the core techniques of marketing, the differences between domestic and international marketing, and how these can apply to your own organisation, the strategic position of marketing within the performance of your business. At a practical level, the module will enable you to carry out a marketing audit of your organisation and contribute to marketing activities within your organisation.Segment description: Bespoke bedroom furniture Attractiveness factor (A) Relative (B) Segment rating importance importance 1a€“10 (A x B) Segment size 0.1 3.0 0.3 Growth rate 0.3 5.0 1.5 Profit margins 0.4 2.0 0.8 Competitive intensity 0.2 4.0anbsp;...

Title:Marketing 1
Author:Jim Blythe
Publisher:Select Knowledge Limited - 2000


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