Marketing 2016

Marketing 2016

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Pride and Ferrella€™s MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven text helps students develop the knowledge and decision-making skills they need to succeed in todaya€™s competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, and updated learning objectives. Perfect for students of all backgrounds and interest levels, MARKETING 2016 is an essential resource for classroom and career success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.... and Loyal, Customers, a€ Customer Service Psychology Research, June 3, 2011, http://customerservicepsychology ... It on the Chin, a€ The New York Times, December 9, 2013, 12/10/business/when-airlines-play- hardball ... 2014); Patrick Clark, a€œSmall Business Saturdaya#39;s $5.7 Billion Shopping Spree, a€ Bloomberg Businessweek, December 2, ... -confidential-money -20131017_1_chicago-ideas -week-overdraft-fees-money-drop (accessed December 8, 2013);anbsp;...

Title:Marketing 2016
Author:William Pride, O. C. Ferrell
Publisher:Cengage Learning - 2015-01-08


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