Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.continued Market Insight 2.1 Of course, there are benefits: new cars look better, incorporate the latest design features, and have reduced maintenance costs. ... In 2012, Alfa sweetened their deal on the Giulietta, offering a time-limited offer of 0 % financing and 5 years warranty with only Ap1, 000 deposit ... 1 What else could Alfa Romeo do to reduce the cognitive dissonance felt by its UK customers?
|Title||:||MARKETING 3E P|
|Author||:||Paul Baines, Chris Fill|
|Publisher||:||Oxford University Press - 2014-02|