Marketing Across Cultures

Marketing Across Cultures

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'Marketing Across Cultures' deals with international marketing and is intended to help readers develop their intercultural skills. The author compares national marketing systems and local commercial customs in various countries.Interestingly, it appears that Sony has learned from its costly Betamax VCR defeat. In early 2008, Toshiba was forced to abandon its HDDVD rival to Sonya#39;s Blu-ray high definition DVD standard. This time around Sony licensed its ... Instruction manuals, information and guidance on how to use item. 4. Other related servicesanbsp;...

Title:Marketing Across Cultures
Author:Jean-Claude Usunier, Julie Anne Lee
Publisher:Pearson Education - 2009


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