A buyer in the replacement market may look for the same kind of offering (for example, a a#39;no-frilla#39; 165L fridge) at a lower price ... The user manual could be augmented with powerful graphics on the Web to educate the consumer about specificanbsp;...
|Title||:||Marketing and Branding|
|Author||:||S. Ramesh Kumar|
|Publisher||:||Pearson Education India - 2007-01-01|