As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audienceas reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.... between PSA Peugeot, CitroAln and Toyotato share components for a new city car - simultaneously sold as the Peugeot 107, the Toyota Aygo, ... The first company who is able to identify an emerging trend and take action often becomes the market leader in their sector. ... Sometimes, the way to differentiate the brand is not attaching it to a product or service features, but rather, linking the brand to certainanbsp;...
|Title||:||Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications|
|Author||:||Management Association, Information Resources|
|Publisher||:||IGI Global - 2014-12-31|