Marketing and the Common Good

Marketing and the Common Good

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Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.Essays from Notre Dame on Societal Impact Patrick E. Murphy, John F. Sherry Jr. ... A specific case example is included a€“ suggesting in some detail how the educational principles discussed might be integrated into sales ethics and ... scenarios and questions about company policies will be less likely to commit ethical transgressions in the future. Goals of corporate ethics training Kohlberga#39;s theory of a€œcognitive moral developmenta€ provides useful perspectives for identifying appropriateanbsp;...

Title:Marketing and the Common Good
Author:Patrick E. Murphy, John F. Sherry Jr.
Publisher:Routledge - 2013-07-24


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