Marketing by the Numbers

Marketing by the Numbers

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With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. qMarketing by the Numbersq shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Providing case studies, techniques, and checklists, the book pays special attention to the new generation of Web tools.Message recall: Did they remember the primary message the day after exposure ? ... Honda Civic a€“ Nissan Sentra a€“ Ford Focus Brand Recall Brand Recall a€“ Toyota Corolla According to this advertisement, why should you purchase a Hondaanbsp;...

Title:Marketing by the Numbers
Author:Leland Harden, Bob Heyman
Publisher:AMACOM Div American Mgmt Assn - 2010-11-17


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