Marketing Engineering

Marketing Engineering

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This book and associated software (available separately) aims to train business students to translate marketing concepts into context specific operational decisions and actions using analytical, quantitative, and computer modeling techniquesHowever, Nissan was somewhat late: in August 1989, three months before Nissan shipped its first Infiniti, Toyota had introduced Lexus, its luxury brand, with a two-car line comprising the $40, 000 LS400 and the entry-level LS250. As theanbsp;...

Title:Marketing Engineering
Author:Gary L. Lilien, Arvind Rangaswamy
Publisher:DecisionPro - 2004


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