Marketing Environment 2007-2008

Marketing Environment 2007-2008

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the examFor example, you may be asked to discuss mission statements or organizational objectives in the context of a ... by which the organization defines standards to be accomplished in key result areas such as profitability and customer service.

Title:Marketing Environment 2007-2008
Author:Michael Oldroyd, Mike Oldroyd
Publisher:Routledge - 2007


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