Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook. ideal for CIM diploma students, as well as those on degree and postgraduate courses book combines principles, concepts and techniques with practice strong contributor teamIn such circumstances the-credit card as we now know it was born, when in 1950 an American entrepreneur created the Diners Club and issued its ... By proffering this card in restaurants that agreed to accept it as a means of payment, a Diners Club cardholder could settle bills against the line of credit and ... part of the amount advanced by the card issuer and paying interest on the balance outstanding.
|Title||:||Marketing Financial Services|
|Author||:||Christine Ennew, Trevor Watkins, Mike Wright|
|Publisher||:||Routledge - 1995|