Marketing for Entrepreneurs

Marketing for Entrepreneurs

4.11 - 1251 ratings - Source

Marketing for Entrepreneurs provides an overview of the marketing process for the owner/manager of a small business. The title guides the reader through the process of developing a marketing plan, For example, for a mena#39;s clothing store the product lines might include shoes, jackets, shirts, trousers, suits and accessories. ... D * L The product-service mix We have discussed the idea that a business can offer both products and services.

Title:Marketing for Entrepreneurs
Author:Ricardo Machado, Shahida Cassim
Publisher:Juta and Company Ltd - 2004-04-01


You Must CONTINUE and create a free account to access unlimited downloads & streaming