Marketing for Entrepreneurs provides an overview of the marketing process for the owner/manager of a small business. The title guides the reader through the process of developing a marketing plan, For example, for a mena#39;s clothing store the product lines might include shoes, jackets, shirts, trousers, suits and accessories. ... D * L The product-service mix We have discussed the idea that a business can offer both products and services.
|Title||:||Marketing for Entrepreneurs|
|Author||:||Ricardo Machado, Shahida Cassim|
|Publisher||:||Juta and Company Ltd - 2004-04-01|