Marketing for Managers

Marketing for Managers

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Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership a Management (ILM) to support their Level 3 Certificate in First Line Management. The learning content is also closely aligned to the Level 3 S/NVQ in Management. The series consists of 35 workbooks. Each book will map on to a course unit (35 books/units). *Content is well regarded *Popular with those training with the ILM but can also be used for independent study *Content of each workbook now maps to single course unit, resulting in a more user-friendly format.Thus, Ford offers a wide range of cars, from small a#39;economya#39; models to large luxurious ones, and including a#39;people moversa#39; and ... We can see the same process of matching the product range to market segments in a service industry like the restaurant trade. ... Situated on a–i limited choice; the edge of an industrial estate.

Title:Marketing for Managers
Author:Institute of Leadership & Management
Publisher:Routledge - 2007


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