Marketing Green Buildings

Marketing Green Buildings

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Annotation Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEEDAr in green building projects.Guide for Engineering, Construction and Architecture Jerry Yudelson ... This project demonstrates the benefits of an integrated design process and an experienced developer and design team willing to a€œpush the ... the green building design program, except for the inclusion of daylighting (LEED standard met in 40 % of the first 100 certified projects) and ... In terms of indirect non-economic benefits, a good case in point is the Honda America facility in Gresham, Oregon, a 228, 000-sq.ft.

Title:Marketing Green Buildings
Author:Jerry Yudelson
Publisher:The Fairmont Press, Inc. - 2006-01-01


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