They favor do-it-yourself in terms of home improvement, gardening, financial management, auto repairs, and so on. They frequent The Home Depot, Smith aamp; Hawken, Charles Schwab Corporation, and Kragen Auto Parts. Conventionals They acquire tangible, ... them to perform tasks independently. For example, a Viking stove facilitates gourmet cooking, and a snow blower clears snow from a driveway.
|Title||:||Marketing in the 21st Century: Integrated marketing communication|
|Author||:||Bruce David Keillor|
|Publisher||:||Greenwood Publishing Group - 2007|