Scorecards and dashboards are tools used to display results of performance over a given time period. ... reports is best handled by any of the sophisticated business intelligence tools, such as MicroStrategy, Business Objects, or Cognos ( Linoff aamp; Berry, 2001; Eckerson, 2006). ... The data analysis required to create dashboard reports is best handled using sophisticated business intelligence tools such asanbsp;...
|Title||:||Marketing in the 21st Century: Interactive and multi-channel marketing|
|Author||:||Bruce David Keillor|
|Publisher||:||Greenwood Publishing Group - 2007|