Marketing in the Age of Google, Revised and Updated

Marketing in the Age of Google, Revised and Updated

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Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Foxa€”who created Google's portal for site owners, Google Webmaster Centrala€”explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as qPandaq Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.MARKETING IN THE AGE OF GOOGLE educational content around topics that got people excited and related those topics to the stock market: Excited about that new Apple iPhone? Learn how the release impacted Apple stock. Psyched foranbsp;...

Title:Marketing in the Age of Google, Revised and Updated
Author:Vanessa Fox
Publisher:John Wiley & Sons - 2012-03-20


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