Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliographyacovering over 200 printed books and serials, subscription databases, and free Web sitesaand reveals practical tips and techniques for using these sources. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing informationahighlighting the most important features. This valuable resource will help experienced researchers and librarians with limited business and marketing familiarity as well as experts and others involved in marketing who have limited research know-how.TIP: National Customer Service Week In addition to being a long-time publisher of a variety of wellknown handbooks in marketing (such as Dartnella#39;sPublic Relations Handbook, Sales Managera#39;s Handbook, Sales Promotion Hand- book, andanbsp;...
|Author||:||Michael R. Oppenheim, Wendy Diamond Mulcahy|
|Publisher||:||Routledge - 2013-10-31|