Marketing Libraries in a Web 2.0 World

Marketing Libraries in a Web 2.0 World

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Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.La combinaison judicieuse du marketing de la#39;information et du Web 2.0 ne peut Aotre que profitable aux bibliothAuques. ... 20LA%20RECONQUETE%20DU% 20PUBLIC.pdf (ConsultAc le 13/03/2010) Exemple de mise en place de services Web 2.0 dans les bibliothAuques , http://www.adbs. fr/secteurs/IMG/ppt/ mercier061106.ppt#256, 1 (ConsultAc le 13/03/2010) Kotler, P.; Dubois, B. , 2000, Al Marketinganbsp;...

Title:Marketing Libraries in a Web 2.0 World
Author:Réjean Savard
Publisher:Walter de Gruyter - 2011


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