With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.Brand strategy of service marketing Most of all in NSLC brand strategy is to focus on improving the quality of service that is ... PPT, Note, WordPad and edit documents or write e-mails applications, using the Word-Mouse program to access inanbsp;...
|Title||:||Marketing Library and Information Services II|
|Author||:||Dinesh K. Gupta, Christie Koontz, Angels Massisimo|
|Publisher||:||Walter de Gruyter - 2013-06-25|