Marketing Management, 1E

Marketing Management, 1E

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Marketing Is A Way Of Doing Business. It Is All Pervasive, A Part Of Everyone S Job Description. Marketing Is An Expression Of A Company S Character, And Is A Responsibility That Necessarily Belongs To The Whole Company And Everyone In It.The CEO should remind marketers that without a clear differentiating idea attached to a brand, customers can be attracted only by price promotions, which is extremely detrimental ... A retail store limited the range of its merchandise, gave no discount, but focused on customer service. ... DeWalt, a brand of Black and Deckeranbsp;...

Title:Marketing Management, 1E
Author:A. Kumar
Publisher:Vikas Publishing House Pvt Ltd - 2009-11-01


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