Marketing Management 4E

Marketing Management 4E

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Typically, one has the example of an airlines that differentiates its products into three classes a€” first class, business class, and ... The only other car in the D- segment of the market is the Mercedes C Class. ... This differentiation could be along any or all of the following lines, (a) Product (b) Service (c) Channel (d) Price (e)anbsp;...

Title:Marketing Management 4E
Author:Rajan Saxena
Publisher:Tata McGraw-Hill Education - 2009


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