Marketing Management (Second Edition)

Marketing Management (Second Edition)

4.11 - 1251 ratings - Source

Each product comes with a certain level of service benefit also. Above all these benefits, customers get emotional and self-expressive benefits. In the purchase of an LG refrigerator, ownership of the refrigerator is the product related benefit, anbsp;...

Title:Marketing Management (Second Edition)
Publisher:Excel Books India -


You Must CONTINUE and create a free account to access unlimited downloads & streaming